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|Coachella Valley Music and Arts Festival|
Coachella in 2012
|Genre||Rock, indie, hip hop, EDM|
|Dates||Consecutive 3-day weekends in April (currently)|
|Location(s)||Empire Polo Club
81-800 Avenue 51
Indio, California 92201
|Years active||1999, 2001–present|
|Founded by||Paul Tollett and Rick Van Santen|
|Attendance||198,000 (2016, two-weekend total)|
On October 9–10, 1999, the inaugural Coachella Valley Music and Arts Festival was held. Headlining the event were Beck, the Chemical Brothers, Tool, Morrissey, and Rage Against the Machine; other acts included Jurassic 5 and Underworld. Originally, promoters had hoped to make the event three days (Friday to Sunday) and even considered the UK band Massive Attack as the third-day headliner.The organizers strived to recreate European music festivals with small crowds in a great setting with plenty of turntables. By booking acts based on artistry rather than radio popularity, Coachella earned the title of “the anti-Woodstock”.
The 2003 festival featured Red Hot Chili Peppers and Beastie Boys, as well as the reunited Iggy Pop and The Stooges, and drew the largest crowd yet, with 60,000 people attending.The event began to develop worldwide interest and began to become nationally known. It was also the first year on-site camping was provided,improving accessibility as a destination music festival for concertgoers.
The 2006 event featured headliners Depeche Mode and Tool. Two of the most popular performances were Madonna, who played in an overflowing dance tent, and Daft Punk, whose show featuring a pyramid-shaped stage is cited as one of the most memorable performances in Coachella history.Other performers included Massive Attack, Scissor Sisters, James Blunt, and Gnarls Barkley. Around 120,000 concertgoers attended the event over two days,
On May 31, 2011, Goldenvoice announced that beginning with the 2012 festival, Coachella would be expanded to a second, separately-ticketed weekend, with identical lineups for each.Explaining the decision, Tollett said that demand for tickets was up in 2011 even after “operations weren’t the best [they’ve] ever had” in 2010 and that he did not want to satisfy that demand by allowing additional attendees to overcrowd the venue.
The 2015 festival, held on April 10–12 and 17–19, featured headliners AC/DC, Jack White, and Drake, with a surprise appearance by Madonna during the latter’s weekend one performance. Other notable performers included Florence and the Machine, Marina and the Diamonds, Azealia Banks, Kaskade, Alesso, The Weeknd, Tame Impala, Interpol, Steely Dan, Alabama Shakes, alt-J, and Ryan Adams. General admission tickets again sold out in less than 20 minutes.
Coachella takes place in Indio, California, located in the Inland Empire’s Coachella Valley within the Colorado Desert. Temperatures during the festival’s history have ranged from 106 °F (41 °C) on April 21, 2012, to 43 °F (6 °C) on April 14, 2012.
In 2003, Coachella began allowing tent camping as an option for festival lodging. The campground site is on a polo field adjacent to the venue grounds and has its own entrance on the south side of the venue. 2010 introduced many new features, such as re-entry from the campsite to the festival grounds, parking next to your tent, and recreational vehicle camping spots.
Tollett begins to book artists for each festival as early as the previous August. In addition to agent pitches and artists discovered online, the lineup is culled from acts booked by Goldenvoice for their other 1,800 shows each year. Tollett uses the promoter’s ticketing figures for insight into who to book, saying: “There are AEG shows all across the country, and I see all their show lists and ticket counts.
Promotion and commercial partnerships
Organizers were initially resistant to accepting sponsorship deals that would help Coachella turn a higher profit. In 2003, Tollett estimated that Goldenvoice could earn an additional $300,000 to $500,000 by adding a corporate sponsor to the festival name, but he did not want to violate the purity of the event. He said, “I hate it when you go to shows and you are bombarded with all this advertising. It just shows a lack of respect for your audience and the music.” Organizers have relaxed their opposition over the years; recently, brewing.
Festival summary by year
|Attendance / Sales||Avg. daily
|2nd||2001||April 28||Jane’s Addiction||N/A||35,000 (sales)||35,000|
||N/A||55,000 (attendance, act.)||27,500|
||N/A||60,000 (attendance, act.)||30,000|
||N/A||110,000 (attendance, act.)||55,000|
|6th||2005||April 30–May 1||
||N/A||100,000 (attendance, act.)||50,000|
||$9 million||120,000 (attendance, act.)||60,000|
||$16.3 million||186,636 (attendance, act.)||62,212|
||$13.8 million||151,666 (attendance, act.||50,555|
||$15.3 million||152,962 (attendance, act.)||50,987|
||$21.7 million||225,000 (attendance, agg.)||75,000|
||$24.9 million||225,000 (attendance, agg.)||75,000|
||$47.3 million||158,387 (sales)||79,193|
||$67.2 million||180,000 (attendance, act.)||90,000|
||$78.3 million||579,000 (attendance, agg.)||96,500|
||$84.2 million||198,000 (sales)||99,000|
||$94.2 million||198,000 (sales)||99,000|